Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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After the initial release of his renowned model, the result of a 3-year engineering collaboration with the Swiss company, akin to working with organic materials, Ross’s design remains in a continuous state of evolution. He refines his original watch, transforming its case into a sleek grey monochrome ensemble that can be accessorized with three differently colored rubber straps.
Our collaboration is instrumental in leveraging this significant legacy to emphasize the new aspects of the product, paying particular attention to conveying improved comfort and lightness as the primary features of the revised timepiece.
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The storyline of this video romances the fictional production process behind the H-3 lamp.
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
the typical building H-beam module, the various screws and the top bulb case, as well as the metal dust generated by the H-beam cutting, along with hooks, steel wires, and constructions carrying the different lamp parts. The settings are aseptically neutral and essential the colors being grey, orange, and green to fully match the product design pattern.
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DDD is a 3-day event that attracts a wide range of communication professionals coming from all over the world, all blended into a single vibrant audience.
This diverse & eclectic network of personalities mirrors in our film through a variety of abstract 3D objects that only interact once in contact with a shape that behaves differently. We describe the latter as «INTRUDER», and it personifies “communication” itself.
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The project was commissioned by the NYC-based agency &Reale on behalf of Malaki, a brand that manufactures tobacco and electronic smoking devices.
Both videos hinge on the diamond shaped logo of the brand. That very shape serves as a fil rouge throughout the various shots, narrating an alchemic exploration of light and darkness, smoke and mirrors delving into one of the most ancient rituals of mankind: smoking.
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The composition components of each shot are in fact inspired by the details of the products themselves: there’s an immediate visual reference for some and a more abstract approach for others.
We tried to stay true to the shapes and textures of the very jewels of this collection and at the same time highlight their design and aesthetics.
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Working closely with the AXN creative team in London, we manufactured five idents mixing 3D elements and live-action.
An intriguing narrative was perceived throughout the idents, focusing on the “Live Red” keywords: anger, evil, speed, heat & danger.